Digital Marketing and Brandnig
I’m passionate about helping people and businesses discover and bring their brand identity to life. Whether you have a clear vision that just needs fine-tuning or you’re starting from scratch, I can help craft the perfect brand with the right color palettes, fonts, logo, voice, and more. From branding to marketing strategy, I’m here to ensure your business stands out and connects with the right audience.
Website Design
Social Media Management
Social Media Management
I have over 10 years of experience designing websites on platforms like GoDaddy, Wix, Squarespace, and Shopify for a diverse range of businesses and entrepreneurs, including bands, event planners, clothing brands, restaurants, publications, and more. While my primary expertise lies in visual design, I also have training in SEO and basic HTML, which I incorporate to enhance website functionality and visibility.
Social Media Management
Social Media Management
Social Media Management
With over a decade of experience in social media management, I’ve helped businesses and artists build a powerful online presence, boost sales, and connect authentically with their target audiences. My expertise spans content creation—crafting eye-catching photos, videos, and graphics—along with writing compelling copy, scheduling posts, analyzing performance metrics, engaging with audiences, and developing innovative content strategies. I’m skilled in running targeted paid ads and managing brand interactions across platforms like Instagram, TikTok, YouTube, Pinterest, Snapchat, Facebook, X, and Threads. Whether B2B or B2C, I specialize in creating strategies that drive real engagement and lasting brand impact.
Marketing
Social Media Management
Marketing
One of my favorite marketing campaigns was for Prophets and Outlaws’ Little Bit of Love—a collaboration with country music legend Pat Green. We leveraged the song’s release to spread real love in the community, partnering with the North Texas Food Bank to raise funds for those affected by the devastating 2021 snowstorm. In less than a week, we raised over $10,000, providing more than 30,000 meals for Texans in need. The campaign generated significant media coverage, led to a Fox4 News interview, and secured a performance at AT&T Stadium for the food bank’s special event. To amplify the impact, I also produced a heartfelt music video showcasing the band performing good deeds, which garnered over 15,000 views.
I’d love to bring that same creativity and strategy to your brand—let’s make something —a collaboration with country music legend Pat Green. We leveraged the song’s release to spread real love in the community, partnering with the North Texas Food Bank to raise funds for those affected by the devastating 2021 snowstorm. In less than a week, we raised over $10,000, providing more than 30,000 meals for Texans in need. The campaign generated significant media coverage, lead to a Fox4 News interview, and secured a performance at AT&T Stadium for the food bank’s special event. To amplify the impact, I also produced a heartfelt music video showcasing the band performing good deeds, which garnered over 15,000 views.
Examples of my organic social media growth sucess for my clients
I have over a decade of experience in digital marketing management and branding for musicians, venues, publications, event planners, restaurants, clothing brands and other businesses. I love helping people find their brand's voice and image, bring their ideas to life and help them reach their target demographic. While I do prefer growing a social media presence organically, I'm also experienced in running targeted ads and am happy to do so. I have experience running accounts on TikTok, Instagram, Facebook, Twitter (X), Youtube, LinkedIn, Snapchat, Threads, Google and Pinterest.
For The Artist
I love working with musicians and bands. Getting to be creative together, help them bring their art to life in a visual way and grow their fanbase online is one of the best feelings in the world to me. After nearly 10 years working in so many different roles in the music industry, I've come to see just how much goes into being an artist in this day and age, and I always want to take on as much responsibility on the business end of it as I can so that artists can focus on writing and recording music, playing shows, and hopefully still have time for their personal life; and I've found social media management to be the best way for me to help out. When you hire me to run your social media, I will talk with you first to figure out how I can best help you and what specifically you're wanting to get from a social media manager, if we want and need to do full branding, get some more insight from you to help me nail down your online voice so that fans feel like they’re talking to you directly when I reply to comments and DMs, and more.
I create content such as tour/show graphics, engage with your fans through comments and DMs, view and engage with all stories and posts that you're tagged in, create event pages for all upcoming shows and add the venues and other bands playing as cohosts to reach wider audiences, create graphics to promote new merch, help come up with and execute a social media plan for new music releases and tour announcements, post on the best days and times for your target audience for the best engagement, and one of the best parts of hiring me instead of a social media agency is having a lifelong professional photographer and videographer so that I can help you get all the best angles for any content I have you film on your phone yourself (on the rare occasions that I will ask for it) and I can professionally edit any and all photo and video content you send me to be on brand and look amazing. For anything that I do ask you to film or photograph on your phone I will always send you specific information and examples of what I'd like for you to make to ensure we get the best possible content for social media (I promise I will not ask you to do TikTok dances or cheesy promotional videos for your music and I try to have as much other content as possible to make sure you're rarely having to make content yourself).
For all artists I work with if there isn't one already then I like to help them come up with a visual brand image (specific color pallets, fonts, etc that best represent them) so that any time we post content, fans new and old immediately know who's it is and want to engage with it. Having that distinct brand image online is the compliment my clients have gotten the most from their fans throughout my years working with them and will really help set you apart from other artists on social media.
I've helped artists build a better connection to their fans and turned strangers online into dedicated, life-long fans, have helped artists sell more tickets to their shows, get more streams on their music, and get more merch sales from having a very dedicated and engaging social media presence. When you bring me on to work with you, I treat your career like it's my own life's passion because it really is.
For The Business
Looking to grow your company's online presence and engage with your customers? Look no further! I provide hands-on social media management and I love helping all kinds of different businesses build an amazing online presence that make people want to learn more about the business. I execute all posting, creating and/or editing content to be on-brand, reply to comments and DMs, and create my own content calendars via a shared google sheet for you to see what I'm planning to post and approve it before it goes out or give me any notes of changes you'd like made to the content or captions.
With all clients I will occasionally ask for you to film some videos on your phone of your products or take some photos at big events you may attend or things like that to share with your followers, but don't worry, I will always be very informative of exactly what I want you to get and will send example photos/videos to help you get the best content that you possibly can on your end. You'll also have the perk of having a professional photographer and videographer not only giving you pointers, but also editing the content to be perfect and on-brand for you.
Important to Know
It's very important to know when hiring a social media manager that that is what you're hiring, someone who is responsible for setting a content strategy and driving engagement on a company’s social platforms. A social media manager is not a sales person and does not bring in tons of new sales to your store, and we are not miracle workers and thus cannot just make you go viral over night. Being realistic, it typically takes 3 months to start to see any growth on any platform with consistent, high quality content that accurately represents your business and a deep knowledge of your target demographic.
Reach out to me at aetphotographer@gmail.com and lets work together
Contact me: aetphotographer@gmail.com